Where would any of us be without inspiration? There are many things that inspire me….people, nature, change. Dajoji has been inspired by a few things as well, one of them being lululemon athletletica.

lululemon was started by a man with a vision. In 1998, Chip, the owner, started taking yoga to help a hurt back. While taking part in this new activity (new to him, new to most people), he noticed there was a lack of yoga specific apparel worn during the classes. With an instinct that yoga was on the verge of being huge, and clothing was needed that worked well for the activity, lululemon began. They were able to make yoga gear that worked by allowing instructors to wear the gear and give them feedback. What these soon to be “yogi’s” liked, needed, hated, etc. Yoga became the core of their brand, and they’ve been able to branch into other activity specific apparel/accessories by using this feedback strategy. To this day, all items are created and changed based off of feedback from employees, instructors, and friends. They’ve created an amazing community of supporters by offering what people really need in their activity, and focusing on what’s important.

Dajoji has been able to focus on what is important in chef wear, to offer you a coat that gives you what you need. We understand that movement is important in the kitchen. We’ve taken an athletic inspiration into the coats to give you the movement you’ve asked for. We also know that where your ingredients come from is important, and we offer you a transparent option in your coat. We, in many ways, are similar to lulu. We know the activity, and no that what is offered to wear while doing that activity is not exactly what enhances it. With lulu it was yoga clothing. With us, it’s your chef coat.